Challenge
Upon opening the app, the Knightcycle rides through and smashes the virus, hammering home the brand message. We pushed the envelop on digital by creating a modern parallax call where, as the brand mascot of a knight on a motorcycle rides along a serene futuristic landscape, the rep can quickly cover all the key messages and at any point dive deeper with a related slide.
When swiping, the brand knightcycle did a wheelie and his cape fluttered as he moved across the screen. A single glowing icon in the bottom right was the gateway to quick navigation. There were also, small blue dots for jumping sections that were subtly integrated at the top.
The end result. The rep was able to cover all key points or dive deeper in just a few minutes while reinforcing the brand mascot destroying the virus.
CLIENT
Incivek
SERVICES
UX / UI / Design / Programming
