Overview
I was brought in as the ACD to design and oversee the promotion site for both the movie Avatar and McDonalds. I was in charge of multiple ADs as well as overseeing every aspect of the project from the site design, game design, logic of the game and animation. It was the largest global online marketing launch ever. The site was launched in over 27 languages around the world. The application included a hidden object game, augmented reality and driving a moon rover. The game was closely tied with promotions at McDonalds to unlock all levels of the experience.
CUSTOMER
Avatar movie and McDonald’s
SKILLS
UI/UX, Design, Creative Oversight, Animation
