Overview
I was fortunate to be the ACD/Senior Art Director heading up the new campaign for Symbicort. This was no small task as it involved: a photoshoot, lung gauge design oversight, iPAD app design and branding guidelines for other ADs and partner agencies to follow. The design task at hand was to come with a design that worked with the modern revving lung gauges and the catchy “REV THE FEV” tag line. I was involved in oversight of every aspect of the campaign and worked together creatively as a team to make key decisions. We sold the client on a rich blue background and modern chart designs that emulate a futuristic dashboard. All this came with, you guessed it, an iPAD owner’s manual designed like the owner’s manual of a car.
CUSTOMER
Astrazeneca
SKILLS
UI/UX, Design, Creative Oversight, Animation
